Striking Gold in the Mobile Internet Era
By Andrew Eschbacher

One of the driving forces behind the success of internet search companies such as Google and Baidu has been their innovative auction systems and the explosive rise in use of the internet. But what few realize is that a new medium in technology, communications and the internet is taking shape. This relatively untapped market promises to be a bonanza for those who intend to capitalize on its potential. I am eluding to mobile search and Google intends to benefit every step of the way.

American cell phone usage has lagged behind that of the European and Japanese due in part to delayed development and coverage of the third generation mobile phone network (3G). The painfully slow adoption of mobile phones as internet devices also does not help the cause. But with the introduction of the iPhone and ever increasing popularity of BlackBerries (in the consumer and business markets) many mobile users stateside are ready to do double duty with their phone. Enter Google.

Just as Google revolutionized the way we search on our computers, so too will Google revolutionize the way we conduct mobile search. On Monday, November the 5th, Google introduced Android, an open source mobile phone platform. Google has since joined the "Open Handset Alliance" designed to do exactly that: develop open source software for mobile devices. Ignore the pandemonium created by the open source phrase and just think of the profits Google will reap from stamping their name on every phone created under this alliance or the search conducted on hundreds of millions ( and eventually billions) of these phones that is powered by Google.

Upon falling down from our cloud, the CEO of Google, Eric Schmidt, said that "Getting people access to info is Google's core mission and mobile phones have to be part of that." While Google holds just as much of a commanding share of the mobile search market as it does "computer search" it has yet to tap into the pressure packed potential of mobile devices. Once Android invades cell phones sometime in mid 2008, let the mobile internet search rush begin.

Andrew Eschbacher is currently attending the University of Alabama-Huntsville, seeking an undergraduate degree in Electrical Engineering. He enjoys designing and building small power systems and studying Google's footprint on internet, search and most recently mobile trends.

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Google Goggles

With Google Goggles, a user snaps a photo, images are sent to Google servers, vision algorithms analyze the image and look for detectable objects which create signatures for those objects. Those signatures are matched with an index of a billion images, ranked, and sent to a user's mobile device in a fraction of a second.

The company hopes to someday be able to visually identify any image. "Today, you have to frame a picture and snap a photo. But in the future, you'll simply be able to point to an object, and treat it as a mouse pointer for the real world," Google Vice President of Engineering Vic Gundotra said at a media event this afternoon. Goggles is available now in Android Market